The average web user reads around 90 sites per month… There are well over 2 billion social media users worldwide… Over 6.5 billion search engine searches are made everyday.

55% of people watch video content everyday… We could go on.
The point is that there is a huge, huge audience out there. And it’s not like the old days when you couldn’t very easily take out a print ad in, say, Belarus. With the internet you can target millions of people anywhere in the world. And with targeting techniques like keyword targeting, demographic segmentation and so on, you can deliver content to them at the point of interest.

Search

Search is a snapshot of people’s intentions. On search they are asking questions, trying to solve problems, and looking for products and services. Advertising via search puts your content in front of consumers when they are looking for it.

And ads greatly influence purchasing decisions. Facebook ads influence over half of consumers’ purchases, to take just one example. But here’s a crazy thing. Of the 40 million small business pages on Facebook, only 10% pay for advertising. That means those who pay for ads have an advantage over 90% of the competition.

So what role does advertising play?

There are so many ways to promote your brand for free. Emails are free. Twitter and Facebook are free. Phone calls are free (although exactly how “free” is your time?).

But here’s the thing. Advertising takes all the mega effort you are putting into your business and amplifies it to a potentially massive selected audience who are very likely to be interested in what you have to offer. And you get to choose your audience using sophisticated demographic segmentation.

Any post you make on social media can be boosted and magnified by paid advertising. Web content can be delivered via display networks to a host of relevant sites. Users who bounce out of your site without converting can be tracked and retargeted with relevant ads to maximise the chance they will convert in future.

And by using an ad agency to run your campaigns you’ll not only have access to top notch, dedicated marketing talent and experience, you’ll have access to powerful analytics, testing, and monitoring tools to maximise the effectiveness of your campaigns.

Alchemy Studios are your guides through the wide world of digital marketing. Contact us for a free consultation today.