With a whole host of marketing tools at your disposal, many of them free, it can be very tempting to take a DIY approach to advertising. If you have the time and headspace available to promote your brand as well as run your business, design your products, and develop your strategy you can be on your way to marketing your business yourself with a few quick googles. But there are many good reasons, not only to actually fork out and pay for advertising, but to actually outsource the process to a dedicated advertising agency. An agency is an experienced team with which you can sound out your strategy. An agency sees your brand through the eyes of your customers, a luxury you may not have given the daily demands of running a company. Agencies know what works and what doesn't from our experience of dozens of campaigns. You only know your sector. We know what works across a broad spectrum. Via an agency you will have access to a team of writers, strategists, marketers, art directors, web developers, etc., without the costs of staffing (not to mention managing) your own in-house team. An agency is 100% focused on just one goal. Maximising your brand exposure. In discussion with an agency you will draw up targets that are easy to track and ensure you're getting results. Via and agency you can leverage powerful monitoring and testing protocols. With marketing it can be hard to tell what's working and what isn't. That's something that comes with the years of experience an agency can leverage. What's in an agency? A lot of time, effort, and skill goes into effective marketing: Developing an integrated, bespoke strategy for your brand. Coordination of a multi-skilled marketing team. Implementation of testing and monitoring tools to keep your campaign focused. A supreme amount of creativity, logistics, and craft to create and deliver ads. Working with an agency you will have a dedicated account manager at your disposal, saving you the headache of managing an entire team. They will help clarify the best way to create an effective marketing campaign that will deliver measurable results for your brand. This will involve drawing up a detailed timeline and budget, and green-lighting the creatives that will be delivered to your audience. Agencies have a wealth of contacts and lists to help deliver your campaigns, and have access to the latest analytics and tools, not to mention access to a pool of creative and technical talent. Find out how Alchemy Studios can set you on your way to brand mastery with a free consultation today.