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The power of video advertising in 15 awesome facts
May 30, 2017
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Advertising Solutions

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Online Advertising is a great way to grow brand identity and attract new customers and reengage with existing customers. Our online advertising solutions allows our clients to deliver highly engaging creatives on websites which are relevant to their target audience. We have the ability to deliver the creatives across all channels from entertainment, fashion and many more, reaching premium publishing environments. With the ability to target at specified times of the day and specific locations, we can deliver brand messages for even the most complex campaigns. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-4/#sthash.JASivmEO.dpuf

Advertising Solutions

1Pay Per Click - Search Advertising
Attract millions of potential customers, at the very moment that they're searching for similar products/services that you offer and only pay when they click to visit your website. It allows your campaign to compete for an ad placement in a search engine's sponsored links when someone searches on a keyword that is related to your business offering. For example, if you was running a campaign for a new gym we could bid on the following keywords “Gyms in London” and the campaign ad can show up in the very top spot on the Google results page. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf
2Keyword and Topic Targeting
Target users in environments which are similar to your product / service or that match your campaign environment goals. With the use of keyword targeting, it is possible to target users in contextually relevant sites. Depending on a selected topic area such as music, health, or travel, we can guarantee to show your ads on a collection of quality sites related to the chosen topics. This is a great way to boost exposure on a variety of relevant websites, without having to target them individually, which could be more expensive. Topic targeting married with Keyword targeting is a great strategy to attract new customers in the right environments - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf
3Site Targeting
With over 2M individual websites in our network, we can work with our clients to ensure we are delivering your ads on the websites that you choose. Often, business are already familiar with what sites their customers visit. Site targeting allows you to deliver your creative ads on exactly those sites. Either the chosen sites can be targeted as a whole, or if needed, you can target much more granular sub sections of those sites for greater accuracy. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf
4Social Targeting (Facebook / Instagram / LinkedIn)
Target users across Facebook and Instagram using unique custom audiences of people you already know, created from information you provide (email addresses, phone numbers) or from information generated on Facebook'/Instagram products such as users who follow specific people/businesses. Target users based on interests and behaviours to ensure that your target audience is being reached. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf
5Retargeting and Look-a-like modelling
Retarget user who have previously visited your website, or even specific sections of your site and serve your visitors dynamic creatives across different websites and social channels. Remarketing ads are a great way to re-engage users who have show an interest in your business. The outcome is simple: Users who have already visited your site are shown your ads as they browse other sites on the Google Display Network. Remarketing campaigns reconnects with potential customers of your products/service and entices them back to your site to purchase. It's a great way to engage the right people with the right message. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf
6Additional Targeting Option
Day parting allows you to determine the hours and days when you would like your campaign deliverd. Choose to target on weekdays between 7am and 7pm or on weekends only, depending on your business goals. If the majority of your customers are of particular age range or gender, you can use this knowledge to deliver your campaign specifically to those people who are most likely to be interested in your product/service. Applying demographic targeting is particularly successful when paired with various other targeting types. An example can be to run a remarkeing with demographic targeting to show the campaign only to consumers of a certain age or gender who have already been on your website in the past. Geo targeting allows you display your campaign by location. This can be as granular as Borough or even Post Code. If you're opening a new Hairdressers in Brighton, you can create a grand opening campaign to show just in the local area. - See more at: http://alchemy-studios.co.uk/2017/03/01/advertising-solutions-3/#sthash.VPEaeRh1.dpuf

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